trademark status objected applications (and registrations) provide you with resources to protect your business and investment; in fact they will become your most effective business asset. There is a misconception that registering a company, purchasing the website names and registering for tax purposes provides you this legal rights to protect your brand. This is simply not the case; only a registered trademark can provide you with the legal backing to secure your venture and its future methods.

Questions often arise as to if to register a logo. The simple answer is that it is imperative, providing the only form of protection providing exclusive legal rights added with the company trademark for your specific goods and services, both in the offline and online environments; affording the business the chance to stop others from with the golf irons brand and potentially damaging the reputation of the company.

In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Such as logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and alternatives. The inclusion of a written description of the business’ offerings provides the legal specifics of protection. It is important that the range of merchandise and/or services that corporation produces is correctly classified into one of the 45 separate categories available.

It is important to spotlight that trademark applications are country specific. For instance, this means that when you’ve got a trademarked business in New Zealand that happens to be trading, or is proposing to trade, in Australia you should protect organization and business conception within australia too. Having rights to your brand, logo and product offerings in New Zealand does not mean that you own the same rights in Australia; a separate trademark application must be added.

The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights cord less mouse with the trademark. Once computer software is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the utilization of. However, objections are rare and the most of trademark applications progress straight through to registration. When the trademark registration is approved, the business will receive certification and approval in order to the exclusive user with the specified trademark for all the different goods and services sent applications for under the application.